Vol. 12 no. 5

• CONTENTS
• EDITORIAL
• BEING AND TIME IN ONLINE COMMUNICATION
• HYZA VS. IMMIGRANTS: CASE STUDY OF IMMEDIATE CRISIS MANAGEMENT HANDLING
• HISTORICAL REFLECTION OF THE GAME PRINCIPLE AGON AND ITS APPLICATION IN THE CURRENT CREATION OF MEDIA REALITY
• DISEASES OF MEDIA CIVILIZATION AND POSSIBILITIES OF SPIRITUAL WAY OF INTEGRAL HEALING
• SECRET-KEPT TRUTH AND OFFICIAL LIES
• CONTEMPORARY INTERNET: ITS EXISTENTIAL DIMENSION AND SOCIOCULTURAL EFFECT
• AXEL HONNETH’S NOTIONS OF SOCIAL RECOGNITION AND NORMATIVE THEORY OF RECOGNITION
• TRANSFORMATIONS OF PUBLIC SPHERE IN THE ERA OF DIGITAL MEDIA
• IDENTITY AND THE WAYS OF IDENTIFICATION IN MEDIA REALITY
• CHAT AS A COMMUNICATION-MARKETING PLATFORM FOR ACADEMIC INSTITUTIONS
• #ZYTNIAGATE: SOCIAL NETWORKING COMMUNITY MANAGERS LITERACY
• BLOGGERS IN THE SERVICE OF MARKETING: THE CASE OF SLOVAKIA AND CZECHIA
• VIOLENCE AND DIGITAL GAMES: FACTS BEYOND MYTHS
• INFLUENCE OF THE SOCIAL NETWORKING WEBSITE SNAPCHAT ON THE GENERATION Z
• ASPECTS RELATED TO COMMUNITY MEDIA AND ITS TERMINOLOGY
• THE EFFECT OF PSYCHOLOGICAL AND MARKETING KNOWLEDGE ON THE VALIDITY OF QUESTIONNAIRE RESULTS
• ASTROTURFING AS A CONTROVERSIAL MEDIA RELATIONS TOOL
• GOOGLE ANSWER BOX KEYWORD-RELATED ANALYSIS: A CASE STUDY
• MULTIFACTOR ANALYSIS OF ONLINE REPUTATION AS A TOOL FOR ENHANCING COMPETITIVENESS OF SELECTED SLOVAK TOWNS
• CLIENT BRIEF: THE MAJOR SOURCE OF EFFECTIVE CREATIVITY IN MARKETING COMMUNICATION
• REVIEW AND CRITICISM IN ONLINE JOURNALISM
• REFLECTION ON THE CREATIVE PROCESS IN MEDIA COMMUNICATION AND MARKETING
• ABUNDANCE VS. DEFICIT IN CONTEMPORARY ADVERTISING
• THE NECESSITY FOR UPBRINGING TO BE FREE IN THE CONTEXT OF POSTMODERNISM
• AN ANALYTICAL VIEW OF PERFORMANCE EVALUATION IN TELECOMMUNICATION SECTOR

Vol. 12 no. 6

• CONTENTS
• EDITORIAL
• COMPLEMENTARITY OF SCIENCE AND THEOLOGY
• DUALITIES AND UNIVERSALITY OF ETHICS IN SCIENCE
• RATIONALITY AND RELIGIOSITY AMONG GERMANS IN MOSCOW IN THE NINETEENTH CENTURY
• CORRELATION BETWEEN CHARTRES CATHEDRAL AND THE CATASTERISM OF ANCIENT VIRGIN GODDESSES
• COGNITIVE ARCHITECTURES BASED ON PHYSICAL OR SOCIAL REPRESENTATIONS
• THE ROLE OF BELIEF IN THE ELIMINATION OF COGNITIVE DISSONANCE
• PROBLEMS OF ORPHAN STUDENTS IN THE SULTANATE OF OMAN
• TRANSLATION PRACTICE AND EDUCATIONAL ACTIVITIES OF THE CHRISTIAN MISSIONARY N.I. ILMINSKY
• THE ORIGINS OF CHRISTIANITY IN THE TERRITORY OF CZECH AND SLOVAK REPUBLICS WITHIN THE CONTEXT OF WRITTEN SOURCES
• ONTO-DEONTOLOGICAL APPROACH IN PHILOSOPHICAL COGNITION OF THE CULTURE
• THE PHENOMENON OF INTERNET ADDICTIVE BEHAVIOUR AMONG SLOVAK YOUTH
• CONTEMPORARY DIGITAL ROLE-PLAYING GAMES AND THEIR CULTURAL SIGNIFICANCE
• PRINCIPLES OF ABU MANSUR AL-MATURIDI, CENTRAL ASIAN ISLAMIC THEOLOGIAN PREOCCUPIED WITH THE QUESTION OF THE RELATION BETWEEN THE IMAN/CREDO AND THE ACTION IN ISLAM
• THE SCIENTIFIC IMPORTANCE OF KARACHI CONFERENCE ABOUT THE ‘CONSTITUTION OF MEDINA’
• EMOTIONAL ASPECTS OF FACEBOOK TEXTUAL POSTS: A FRAMEWORK FOR MARKETING RESEARCH
• AL-FARABI’S VIRTUOUS CITY AS THE PROTOTYPE OF THE CIVIL SOCIETY
• READING LITERACY IN THE CONTEXT OF MEDIA LITERACY WITH REGARD TO INFORMATION BEHAVIOUR OF UNIVERSITY STUDENTS
• THE IDEOLOGICAL DIRECTION OF THE SOCIETY/INDIVIDUAL IN A SPECIFIC HISTORICAL PERIOD
• MISSION OF SAINTS CYRIL AND METHODIUS AND THEIR CONTACTS WITH KOCEL, DUKE OF PANNONIA
• BILINGUAL EDUCATION IN SLOVAKIA ON THE BACKGROUND OF TRANSFORMATION OF EDUCATION SYSTEM